Make a positive impression with clear, concise, and grammatically-correct personal or business correspondence. This half-day program will focus on essentials such as content, flow, mechanics, spelling and punctuation. You will leave the workshop with several editing exercises you may use to self-test and practice the skills you have learned.
Take your book from idea to print-ready in just six weeks using only ten steps. Find out how to sell your work to a publisher, self publish, ePublish, or use print on demand (POD) or vanity press. Marketing ideas will be included as time permits. Over 2,000 attendees now have their books in print thanks to this class with California best-selling author, Bobbie Christensen. Instructor offers free consulting for all participants via email at any time.
Screenwriting is an art, a craft, and a business. Learn to balance intimate human emotions with conflicts large enough to justify the big screen. Fundamentals to be covered include format, dialogue, characters, and theme, with special training on how to plot. Writing for the independent film world will be discussed, as will pitching to the Hollywood studio system.
Expand your understanding of novel writing by exploring character development, theme, story structure, scene construction, and plot. Advice will also be offered on practical factors such as page and word count for different genres, the commercial marketplace, literary agents, and the publishing world.
Maximize search engine hits, grab your customers' attention, and convert web visits into sales with a well-designed website. Learn about search-engine-friendly design, copywriting for online success, effective keywords, successful link building, and tracking results. Get creative with your marketing budget with pay-per-click (PPC) campaigns, display ads, and landing pages. Create an effective e-commerce website with an emphasis on usability and designing to sell.
You will need to have completed HTML/XHTML - Level I course or have similar working experience.
Harness the more powerful elements of Adobe Photoshop CS6 to elevate the quality of your photographic and graphic design projects. This course targets intermediate users who wish to broaden their skills and get updates on the latest available features. Explore advanced layer functions and compositing, advanced retouching and masking, and prepare files for both print and web output.
Prerequisite: You must have completed the Adobe Photoshop-Level I course or have similar experience. The required textbook is Adobe Photoshop CS6 Classroom in a Book (ISBN: 9780321827333). This class is taught in a Mac lab.
Create, design, and manipulate print-based artwork, web-based graphics, and digital photography with Adobe Photoshop CS6. Students will learn to perform basic tasks in Photoshop, including color correction, retouching, creating composite images, using masks, resizing images, adding text, and creating art from scratch. This course targets advanced beginners who use Photoshop for personal and professional projects and wish to broaden their knowledge and skills in this program.
Note to students: Required textbook: Adobe Photoshop CS6 Classroom in a Book (ISBN: 9780321827333). This class is taught in a Mac lab.
Generate crisp, scalable, vector-based artwork in Adobe Illustrator CS6. Beginners and those with slight experience will learn principles of good graphic design as they create and transform shapes, draw with the pen tool, work with typography, and color and paint in Illustrator. Illustrator is a designer's go-to tool for illustrations, logos, business cards, signs, ads, and much more.
The required text is Against the Clock: Adobe Illustrator CS6 (ISBN: 9781936201136). This class is taught in a Mac lab.
Easily lay out catalogs, brochures, posters, and other publications with InDesign CS6. Work with tools, menus, and palettes to create documents, define typesetting features, work with images, and create files for print. In-class exercises will reinforce your understanding of page setup attributes, master pages guides and margins, color definition, graphic formats, and file management.
Prerequisites: You must have completed HTML - Level I of have similar knowledge and working experience. The required textbook, Adobe InDesign CS6 Classroom in a Book (ISBN: 9780321822499).