ABOUT THE PROGRAM
Integrated marketing communications unifies marketing communication elements—public relations, social media, and advertising—into a consistent branding effort that remains constant across distinct media channels. It empowers public and private organizations with the ability to provide a seamless customer experience for products, services, and organizations. It touches all segments of marketing and communications, including social media marketing, digital media, journalism, market research, public relations, public outreach, broadcast media, and other related areas.
This Program is Perfect For
Marketing professionals and business leaders looking for ways to streamline marketing efforts and present a unified message to customers across all marketing and communication channels.
What You Will Learn
By the end of the program students will be able to:
- Understand basic marketing terminology
- Understand the elements of a successful marketing campaign including traditional, social, and digital media components.
- Identify the content development elements necessary for different marketing formats.
- Develop an understanding of consumer behavior and the impact of psychological theories on marketing strategies.
- Measure the effectiveness of a marketing campaign.
To earn the Integrated Marketing Communications certificate you must successfully complete four required core courses and 2.4 CEUs of elective courses.
Once you fulfill all certificate program requirements as outlined in the Academic Plan, you may request your certificate.
Richard R. Becker, ABC, is president of Copywrite, Ink. and a council-appointed commissioner for the City of Las Vegas Parks and Recreation Advisory Commission.
Michael Bertetto is the director of marketing and communications at UNLV William S. Boyd School of Law and former director of marketing for several area hospitality and gaming companies.
Ann Sprague is vice president of Canyon Creative, a well-established Las Vegas-based agency and former chairman of Project Imagine, an arts-in-medicine program for hospitalized children.
Kathy Watkins is vice president and co-owner of Sutton Watkins Advertising & Marketing, and vice president of hospitality for the American Marketing Association - Las Vegas, Nevada.