Each year the University Professional and Continuing Education Association (UPCEA) recognizes the top marketing and creative work of its members through the UPCEA marketing awards. The Division of Educational Outreach has been awarded the UPCEA Bronze Award for Most Improved for the Fall 2015 UNLV Continuing Education Catalog.
Division of Educational Outreach marketing and continuing education staff improved the content and worked with Reprographics to improve the catalog’s design. The division also formed a new partnership with Desert Companion magazine to increase the effectiveness of catalog distribution. The Fall 2013 and Fall 2015 issues were submitted to UPCEA to present before and after snapshots of the ongoing process of design, qualitative feedback, quantitative analysis, and readjustment. Conscious design, quality content, and effective distribution made it possible for UNLV to increase the impact of its course catalog and receive this award.
UNLV will be among those honored for the best of the best in marketing at the annual UPCEA Marketing and Enrollment Management Seminar Nov. 4 – 6, 2015 in Denver.